Competitor gap

See what your competitors rank for that you don't

We pull two things for each of your competitors — the searches they rank for and the sites linking to them — and set both against your own domain. What's left over is the gap.

1 Their keywords Searches each rival ranks on page 1–2 for, with volume and difficulty

2 Their links Sites linking to them, ranked by how many of your rivals they link to

3 Your plays What they share and you're missing — pages worth writing, links you can buy

Your competitors have already paid to find out which topics earn traffic in your market and which sites will link to them. Reading that back off their domains is the cheapest research in SEO — you start from what's proven to work instead of guessing. A search only one of them ranks for is normally just that rival's brand name, so it doesn't count as a gap: what you get is the ground they share and you're missing.

Estimating cost…

Analysing your competitors… this pulls live data for up to 8 domains and can take a moment.

Where their links come from

Domains linking to your competitors, most-shared first. Buy the ones in our marketplace to close the gap.

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See what your competitors rank for that you don't

Content plays

Where their links come from