Terms of Service

Version 1.0 · Last updated 1 August 2026 · Effective 1 August 2026

This is the agreement between you and CapraSEO Inc. ("CapraSEO", "we", "us"). By creating an account or using the service you accept it. If you are accepting on behalf of a company, you confirm you have authority to bind that company, and "you" means the company.

1. Definitions

  • Service — the CapraSEO web application, its APIs, and anything we make available through them.
  • Tokens — the prepaid unit of account used to pay for features inside the Service.
  • Your Content — data you submit or connect, and output the Service generates for you: articles, images, video, chat transcripts, reports.
  • Google Data — information the Service obtains from Google Search Console or Google Analytics under your authorisation.

2. The service

CapraSEO is a hosted SEO tool. It connects to search and analytics data for websites you control, combines that with third-party SEO data, and uses AI models to answer questions and produce content.

We improve the Service continuously and may add, change or remove features. We will not remove a feature you have already paid for without reasonable notice, and if we discontinue something you hold unused paid credit for, we will refund the unused portion.

3. Accounts and eligibility

  • You sign in with Google. You must be at least 16, and legally able to enter into this agreement.
  • You are responsible for everything done under your account, including by team members you invite and by API tokens you create. Keep tokens secret; revoke any that leak.
  • You must only connect domains and Google properties you own or are authorised to manage. Connecting someone else's property is a breach of these terms and may be unlawful.
  • One person or company per account. Do not share credentials.
  • Tell us promptly at security@capraseo.com if you suspect unauthorised access.

4. Tokens, pricing and payment

CapraSEO runs on prepaid tokens. You buy tokens; features that cost us money to deliver spend them.

  • Data features — reports, keyword and backlink data, competitor analysis, site audits — are charged at the published price for that feature. The price is shown before you buy, and that is the amount charged.
  • Generation — chat, articles, images, video, screen recordings — is charged based on what the underlying AI model costs, at the published multiple.
  • Free stays free. Connecting Google Search Console and Analytics, and the reports built from your own measured data, cost nothing.
  • Buying data for a domain gives your account access to that data. Viewing a version you have already paid for is free; buying fresher data is a new purchase.
  • Tokens are prepaid credit for using the Service. They have no cash value, cannot be transferred between accounts, cannot be exchanged for money, and are not a security or stored-value instrument.
  • Unless we state otherwise, purchased tokens do not expire while your account remains open.

Subscriptions renew automatically until cancelled. Cancel any time; you keep access until the end of the period already paid for. Automatic top-up, if you enable it, charges your saved payment method when your balance falls below the threshold you set, at most once per day. You can switch it off at any time.

Taxes. Prices exclude VAT, sales tax and similar charges unless stated. Applicable tax is added at checkout. You are responsible for any withholding taxes.

Price changes. We may change prices. Changes take effect for purchases made after we publish them, and for subscriptions from the next renewal after at least 30 days' notice.

Failed payments and chargebacks. If a payment fails we may suspend paid features until it clears. Raising a chargeback instead of contacting us may result in suspension; we would much rather sort it out directly.

5. Refunds

Tokens already spent on data or generation are not refundable — the underlying cost has been incurred on your behalf and cannot be reversed.

We will make it right where the fault is ours: if you were charged in error, if a feature failed and consumed tokens without delivering, or if you were charged for data you did not receive, tell us at billing@capraseo.com within 60 days and we will refund or re-credit.

Otherwise, token purchases are final: unused balances are not refundable. Purchased tokens do not expire while your account is open (section 4), so an unused balance stays available to you indefinitely rather than being lost. Statutory consumer cancellation rights, where they apply to you, are not affected by anything in this section.

6. Acceptable use

Do not use CapraSEO to:

  • break the law, or infringe anyone's copyright, trademark, privacy or other rights;
  • generate content that is deceptive, defamatory, hateful, harassing, sexually explicit involving minors, or presented as someone else's work;
  • produce content designed to mislead search engines through deception — cloaking, doorway pages at scale, or misrepresenting authorship;
  • connect domains or Google properties you have no right to;
  • resell raw third-party data as a competing data feed, or scrape the Service to rebuild it elsewhere;
  • reverse engineer the Service, except where that right cannot lawfully be excluded;
  • circumvent limits, metering or billing, or share an account to avoid paying;
  • attack or overload the Service, or attempt to access data belonging to another customer;
  • upload malware, or use the Service to distribute it.

We may suspend or terminate an account that does these things. Where the situation allows, we will tell you first and give you a chance to fix it.

7. Your data and content

You own Your Content. You keep all rights in the domains, data and content you bring to CapraSEO, and in the articles, images and videos the Service generates for you.

You grant us a limited, worldwide, non-exclusive licence to host, copy, process, transmit and display Your Content solely to operate the Service for you — including sending it to the sub-processors listed at /legal/subprocessors/ and publishing it where you instruct us to. That licence ends when you delete the content or your account, except for backups cycling out normally.

We do not use Your Content to train AI models, and we do not use Google Data for anything beyond the Limited Use terms in the Privacy Policy.

You are responsible for having the rights to what you submit, and for keeping your own copies of anything you would not want to lose.

8. AI output

Review anything you publish. AI output can be factually wrong, can misstate your own data, and can resemble output generated for someone else — it is not unique to you and we cannot promise it is. You are responsible for what you put on your website.

Output is generated by third-party models, and their providers' terms and use policies apply to how it is produced. Do not submit anything you are not permitted to share with a model provider. We make no representation that output is non-infringing, and we do not indemnify you against claims arising from content you choose to publish.

9. Our intellectual property

The Service — its software, interfaces, models of analysis, scoring methods, documentation, branding and look and feel — belongs to CapraSEO Inc. and its licensors. These terms grant you a limited, revocable, non-transferable right to use the Service, and nothing more. All rights not expressly granted are reserved.

Third-party SEO data made available through the Service remains the property of the provider it came from, and is licensed to you for use inside the Service and your own SEO work — not for resale or redistribution as data.

10. Feedback

If you send us ideas or suggestions, we may use them freely and without obligation or compensation. We will not identify you as the source without your permission.

11. Beta features

Features labelled beta, preview or experimental are provided as-is, may change or disappear, and are excluded from any commitments in these terms. Do not rely on them for anything important.

12. Third parties and Google

CapraSEO depends on services we do not control, including Google Search Console, Google Analytics, AI model providers and third-party SEO data providers. Your use of Google's services through CapraSEO is also subject to Google's own terms. If a provider changes, restricts, prices differently, or withdraws access, features relying on it may change or stop, and that is outside our control.

Our handling of Google user data — including our Limited Use commitment — is set out in the Privacy Policy.

13. Confidentiality

Each of us may learn non-public information about the other. Both sides agree to protect it with at least reasonable care, use it only for this agreement, and not disclose it except to people who need it and are bound to keep it confidential. This does not cover information that is public, independently developed, or lawfully received from someone else, and it does not prevent disclosure required by law (with notice to the other side where permitted).

14. Privacy and data protection

Our Privacy Policy is incorporated into these terms. Where we process personal data on your behalf as a processor, and you require a data processing agreement, contact legal@capraseo.com and we will put one in place.

15. Availability and support

We aim to keep CapraSEO available and correct, and we work on it continuously. We do not currently offer a contractual uptime commitment; if you need one, talk to us. Planned maintenance is scheduled to minimise disruption where practical.

Support is by email at support@capraseo.com, during business days. Some data operations — crawls, competitor scans, video generation — take minutes to hours by nature, and that is not an outage.

16. Disclaimers

No ranking guarantee. Search engines decide rankings, not us and not you. CapraSEO tells you what your data says and what it suggests you do; it cannot promise a position, an amount of traffic, a conversion rate, or any commercial result. Anyone in this industry who promises otherwise is selling you something.

Third-party figures — keyword volumes, traffic estimates, difficulty scores, backlink counts — are estimates produced by external providers. We label measured data (your own Search Console and Analytics) separately from modelled data for exactly that reason. Estimates can be wrong; do not treat them as audited fact, and do not rely on them alone for a material business decision.

To the fullest extent permitted by law, the Service is provided "as is" and "as available", and we disclaim all implied warranties including merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing. We do not warrant that the Service will be uninterrupted, secure, or error-free, or that any content it produces is accurate. Nothing in this section limits rights you have as a consumer that cannot be excluded.

17. Indemnification

You will defend and indemnify CapraSEO Inc., its officers and employees against third-party claims, and reasonable costs and damages awarded, arising from: your breach of these terms; content you publish using the Service; your connection of a domain or Google property you were not authorised to manage; or your infringement of someone else's rights.

We will defend and indemnify you against third-party claims that the Service itself, used as permitted, infringes that party's intellectual property rights, and pay damages finally awarded — excluding claims arising from Your Content, AI output, your modifications, or combination with anything we did not supply.

Either side seeking indemnity must notify the other promptly, allow it to control the defence, and cooperate reasonably.

18. Limitation of liability

To the extent the law allows, neither side is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost rankings, lost business or lost data, even if advised such loss was possible.

Our total aggregate liability arising out of or relating to this agreement is limited to the greater of the amount you paid us in the twelve months before the event giving rise to the claim, or US$100.

Nothing here limits liability that cannot lawfully be limited — including death or personal injury caused by negligence, fraud or fraudulent misrepresentation, and, for consumers, your statutory rights.

19. Term, suspension and termination

This agreement runs while you have an account. You may stop using CapraSEO and delete your account at any time.

We may suspend access immediately where necessary to protect the Service, other customers or third parties — for example on suspected compromise, abuse, or non-payment. We may terminate for material breach that is not fixed within 14 days of notice, or where required by law.

If we terminate your account without cause, we will refund any unspent token balance you paid for. On termination your right to use the Service ends; export anything you want to keep first. Your data is then handled as described in the Privacy Policy. Sections that by their nature should survive — ownership, confidentiality, disclaimers, indemnity, liability, disputes — survive termination.

20. Force majeure

Neither side is liable for failure to perform caused by events beyond its reasonable control, including internet or hosting failures, acts of government, war, natural disaster, or the withdrawal or failure of an upstream provider we depend on. This does not excuse payment obligations already incurred.

21. Governing law and disputes

These terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules, and the state and federal courts located in Delaware have exclusive jurisdiction — except that either side may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

Talk to us first. Before starting formal proceedings, email legal@capraseo.com describing the problem. We will try in good faith to resolve it within 30 days. Most things are a misunderstanding and a refund away from over.

If you are a consumer resident in the UK, EU or EEA, nothing in this section deprives you of the protection of the mandatory law of your country of residence, or of your right to bring proceedings in your local courts.

22. Export and sanctions

You confirm you are not located in, or ordinarily resident in, a country subject to comprehensive US sanctions, and that you are not on any restricted-party list. You will not use the Service in breach of export control or sanctions law.

23. Copyright complaints

If you believe content published through the Service infringes your copyright, send a notice to legal@capraseo.com identifying the work, the material, your contact details, and a statement of good-faith belief and accuracy. We respond to valid notices and terminate repeat infringers.

24. Changes to these terms

We may update these terms as the product and the law change. The version and date at the top always show the current text. For material changes we will give notice in the product or by email at least 14 days before they take effect. Continuing to use CapraSEO after that means you accept them; if you do not, close your account and we will refund any unspent balance.

25. General

  • Entire agreement. These terms, the Privacy Policy and any order form you sign are the whole agreement between us on this subject, and replace anything said beforehand.
  • Severability. If a provision is unenforceable, the rest stands and that provision is limited to the minimum extent necessary.
  • No waiver. Not enforcing something once does not waive it.
  • Assignment. You may not assign this agreement without our written consent. We may assign it to an affiliate or in connection with a merger or sale of assets.
  • No third-party beneficiaries. Nobody outside this agreement gains rights under it.
  • Notices. We contact you at your account email; that counts as written notice. Send formal notices to legal@capraseo.com.
  • Relationship. We are independent contractors. Nothing here creates a partnership, agency or employment.
  • Language. The English version of these terms governs.

26. Contact

CapraSEO Inc.